This is the plumbing between the tools you already pay for — the part that
turns a new member into a record in your member list, an invoice in your
accounting, a welcome email, a calendar hold, and a note to whoever owns the
relationship. Built once. Runs on its own. Keeps a record of what it did, tries
again when something fails, and stops the moment you tell it to.
The people who hire us for this bought the right tools and never got the wiring.
So somebody on staff — usually the person you can least afford to have doing
it — is the wiring. They cannot take a week off, because the work stops when
they do. Common signs:
- The same new member gets typed into three different systems, by three different people, on the same afternoon.
- You pay for at least one tool nobody opens. It was bought to make two other tools agree, and it did not.
- Somebody spends part of every week matching payments to invoices to the member list, by hand, in a spreadsheet only they can read.
- When one person is out, two or three things quietly stop happening. Nobody notices for a week.