For shops where the product is a deadline that ships every week.
Local media outlets, newsletters, content agencies, PR firms, and in-house marketing teams. We build the back-of-house — intake, asset management, distribution, billing — so the front-of-house can spend the week making the work, not chasing it.
Editorial calendar in Notion. Drafts in Google Docs. Assets in Dropbox. Schedule in Asana. Distribution in Beehiiv, Substack, or Ghost. The relationships between these are an EIC's tribal memory and a Slack channel called #production. New hires take six weeks to figure out where anything is.
The EIC formats the newsletter. The strategy director schedules the social posts. The owner reconciles agency invoices. Everyone agrees this is wrong. The cost of training somebody to do it correctly is higher than the cost of doing it yourself this once. Until it is, every week, forever.
A piece publishes on the site. Somebody copies the headline and link to a tweet, a LinkedIn post, an Instagram caption, a newsletter blurb, and a Slack channel — five surfaces, five formats, four typos. The piece performs better in the channels that got attention. The channels that got attention were the ones somebody had time for.
Agency clients on retainer drift in and out of scope. Hours get tracked late. Sponsorships sold on the newsletter or podcast get invoiced manually. AR ages. The CFO or owner reconciles by hand. Profitability per client or per show is a guess.
You probably need two or three of these on day one. We tell you which on the audit call.
Claude wired into your asset library, transcripts, and editorial archive: classifying inbound pitches, drafting newsletter blurbs and social copy in your house voice, summarizing interview tapes, surfacing reusable angles from your back catalog. The byline stays human. The grunt work goes away.
One database where stories, assets, contributors, sponsors, audience segments, and invoices live once. Beehiiv, Ghost, Substack, the CMS, the social schedulers, and the billing system read from and write to it. The audience analytics, editorial calendar, and rev-share spreadsheet finally tie out.
Make.com or n8n routing the work: pitch to assignment to draft to edit to publish to distribution to archive. Multi-channel distribution from one source — site, newsletter, social, syndication partners — with the format right and the byline correct on each. Every leg logged.
Sponsorship and ad invoicing automated against IO terms. Retainer reconciliation tied to actual hours. Stripe and ACH reconciled. Profitability per client, per show, per newsletter — a number on a dashboard, refreshed hourly.
We’ve shipped against all of these in production. If yours isn’t listed, we’ll be honest about ramp time on the audit call.
WordPress, Ghost, Webflow, Contentful, Sanity
Beehiiv, Substack, ConvertKit, ActiveCampaign, Mailchimp
Buffer, Hootsuite, Later, Loomly
Notion, Asana, ClickUp, Airtable
Anthropic Claude, OpenAI, Google Gemini
Make.com, n8n, Supabase, Airtable
The newsletter that gets formatted by hand. The social copy that gets re-typed across five tools. The invoice nobody sent. We’ll tell you what we’d build first to give you the morning back.